Business Model
Companion Pet World platform creates an operating environment called 'Pet Care and Cure' that provides medical-health services, metaverse community and shopping, care, and travel services. Users receive an interface for pet data and management through the Companion Pet World platform.
Companion Pet World operates in an environment where online and offline services are integrated. CPC and DKP are used as the primary payment methods during transactions, activating the use of CPC and DKP both online and offline, thus forming a cyclical structure that activates the platform's token economy.
The Companion Pet World platform consists of four layers: the portal layer, API layer, service layer, and common layer. The portal layer serves as the user access layer for platform utilization, taking the form of web-based or REST and RPC-based APIs. The API layer consists of APIs for service logs and for processing user requests. The service layer applies a microservice architecture based on business logic. The common layer consists of analysis services that analyze various log data and apply security solutions to animal-user information.
Companion Pet World platform provides Tron-based wallet services with low fees and fast transaction speeds, considering its scalability as a global business where users can register, verify, and track their pets anywhere in the world. Users with Companion Pet World wallet services can conveniently make payments online and offline using CPC and DKP.
The business marketing strategy for activating the Companion Pet World platform is as follows:
A. Strategy for increasing Unique Visitors (UV)
① Reward based on platform participation: Users' activities contributing to platform activation, such as purchasing products and services, writing comments, and recommendations (likes), are rewarded with DKP.
② New user acquisition through referral code system (rewarded with DKP).
③ Accumulation and cashback of payment amounts: Accumulate and receive cashback of 5-10% when paying with CPC and DKP for pet adoption.
B. Strategy for increasing Activity Users (AU) and user traffic and dwell time
① Community building: Operate various SNS channels to establish continuous communication channels with users and partners.
② Diversification of content in own metaverse services.
③ Utilization of press media and media services: Expose to various press media and media to stimulate curiosity and encourage participation in the services.
④ Partnerships and collaborations: Establish strategic cooperation relationships with influencers, collaborate on marketing events and campaigns, etc.
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